Main principles for good web design
The principles of good web design are very simple: simplicity, clarity, discovery and usability. Simple because the less information there is on your website, the better the user experience. Clear because you want your visitors to easily understand everything they see on your website - from the headings to the content to the footers to the sidebars - and easy to navigate because users won't feel cramped by a cluttered website.
Visual elements can attract customers
Another thing that principles of good web design, are visual elements. Elements within your website that are visually interesting, attractive and well designed will help visitors absorb what they see. Elements within the design that are less attractive, less interesting or less well designed will also cause your visitors to reject your website. Elements within your design that have a lot of color, fancy backgrounds, or other opaque features will also lead to rejection. Elements that are not easy to read or navigate will discourage your visitors from ever visiting your website.
Focus on user-friendliness
Another point, around which the principles for good web design are concerned, is the User-friendliness. The usability of a website is largely based on how well it connects with your users, where it connects with your users, and how easy it is for your users to use. The more user interfaces you have on your website, the more user-friendly it will be for your visitors. Elements that don't provide clear usability guidelines, broken links, missing buttons, or other functionality issues will kill your usability and appeal to your visitors.
In addition to usability, the principles of good web design also focus on the design features and content of your website. Elements that are visually appealing but do not add value to the usability of your website will be rejected. Elements that are visually overwhelming and have a high number of distracting elements in their design will also be rejected.
The loading time should be two to three seconds
Another important factor that should not be ignored is the loading time of your website. In order for your website to be considered fast or slow, your design elements must load quickly. A good rule of thumb is that your website should load in two to three seconds. If it takes longer, consider reducing the number of elements or eliminating some of them altogether.
Effect of website design on conversion rates
The principles of good web design also focus heavily on usability. Although design elements like colors and graphics are very important, they should never take precedence over usability. As the old saying goes, "thinking comes before doing". Using distracting design elements can often take users away from the overall usability of your website; however, using simple, logical layouts and proper use of colors can greatly enhance and contribute to the user experience, Increase user conversion rates.
You can make your customers act
The use of "empty" or "whitespace" can help improve the user experience of a website. It creates the illusion of horizontality and makes elements appear larger, especially if they are large. However, too much whitespace can cause users to lose track of content or elements, which can lead them to click elsewhere, such as to another website. Another good design technique to improve usability is to create clear, focused navigation links. Links that direct users to the most important elements on a page, such as the "About Us" or "Contact Us" buttons, or to a tutorial or support area, are easy to use and easy to read.